True Finish Construction Branding: Round 1, Concept 1

Mood Board, Breakdown, Additional Logos, and Example Brand Guide

Concept 1 - Main Logo.png
True Finish Concept 1.png

Meaning Behind the Symbol:

The roof is actually the shape “T” and “F”
The “T” is flattened to symbolize a chimney; “F” is rotated to symbolize a roof.

Meaning Behind the Font:

This font is Montserrat & Montserrat Semi-Bold. It is a clean, professional, and super crisp sans-serif font. The letters are spaced out to represent the intricacy and skill.

Meaning Behind the Colors:

Gray represents respect and stableness. We chose to go with a lighter gray for this because it brings authority along with simplicity.
White represents truthfulness and trust.
Yellow/gold represents warmth and success and high-quality.

Alternative Logos and Iconic Marks

 
Concept 1 - Secondary Logo.png
Concept 1 - Icon (2).png
Concept 1 - Secondary Logo (2).png
Concept 1 - Main Logo (2).png
Concept 1 - Misc.png
Concept 1 - Icon.png
 
 

Brand Guide

True Finish - Concept 1.png

Remember that you can ask us to change the icon, text, and colors! We are here to serve YOU and bring your company to life through creative design. We appreciate the opportunity to work with you, and look forward to hearing your feedback!

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Round 1 - Concept 2