True Finish Construction Branding: Round 1, Concept 1
Mood Board, Breakdown, Additional Logos, and Example Brand Guide
Meaning Behind the Symbol:
The roof is actually the shape “T” and “F”
The “T” is flattened to symbolize a chimney; “F” is rotated to symbolize a roof.
Meaning Behind the Font:
This font is Montserrat & Montserrat Semi-Bold. It is a clean, professional, and super crisp sans-serif font. The letters are spaced out to represent the intricacy and skill.
Meaning Behind the Colors:
Gray represents respect and stableness. We chose to go with a lighter gray for this because it brings authority along with simplicity.
White represents truthfulness and trust.
Yellow/gold represents warmth and success and high-quality.