True Finish Construction Branding: Round 1, Concept 2

Breakdown, Additional Logos, Mood Board, and Example Brand Guide

Concept 3 - Main Logo (2).png
True Finish Concept 2.png

Meaning Behind the Symbol:

The roof is a “regular icon” with added meaning.
The “T” is flattened to symbolize a chimney.

Meaning Behind the Font:

This font is Cerebri Bold & Cerebri Light. It is a clean, professional, and super crisp sans-serif font. The reason we chose a bold and then a light font to pair is so that it shows you mean business, but you care.

Meaning Behind the Colors:

Blue represents authority, confidence, success, and that people can be secure and calm knowing you have their best interest in mind.
White represents truthfulness and trust.
Yellow/gold represents warmth and success and high-quality.

Alternative Logos and Iconic Marks

 
Concept 3 - Main Logo.png
Concept 3 - Icon (2).png
Concept 3 - Stacked.png
Concept 3 - Stacked (2).png
Concept 3 - Stacked (3).png
Concept 3 - Submark.png
 

Brand
Guide

True Finish - Concept 2.png
 

Remember that you can ask us to change the icon, text, and colors! We are here to serve YOU and bring your company to life through creative design. We appreciate the opportunity to work with you, and look forward to hearing your feedback!

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Round 1 - Concept 1

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Round 1 - Concept 3