True Finish Construction Branding: Round 1, Concept 2
Breakdown, Additional Logos, Mood Board, and Example Brand Guide
Meaning Behind the Symbol:
The roof is a “regular icon” with added meaning.
The “T” is flattened to symbolize a chimney.
Meaning Behind the Font:
This font is Cerebri Bold & Cerebri Light. It is a clean, professional, and super crisp sans-serif font. The reason we chose a bold and then a light font to pair is so that it shows you mean business, but you care.
Meaning Behind the Colors:
Blue represents authority, confidence, success, and that people can be secure and calm knowing you have their best interest in mind.
White represents truthfulness and trust.
Yellow/gold represents warmth and success and high-quality.