True Finish Construction Branding: Round 1, Concept 3
Breakdown, Additional Logos, Mood Board, and Example Brand Guide
Meaning Behind the Symbol:
The roof is more of an abstract symbol that has deeper meaning. The roof comes out of the second letter “I” in the word “FINISH” to represent that you are there for your clients. It shows trust that you take yourself, “I” and tell them “I will oversee and protect my projects along the way (like a roof) and it takes teamwork. The two letters of “I” represent two people in agreement about contracting or carpentry work needing to be done, and they come together and make something beautiful and professional.
Meaning Behind the Font:
This font is Poppins Bold & Poppins Medium. It is a clean, brave, professional, and super crisp sans-serif font. The reason we chose a bold and then a light font to pair is so that it shows you mean business, but you care.
Meaning Behind the Colors:
Gray (lighter like this) represents practicality, respect, confidence, and authority.
White represents truthfulness and trust.
Yellow/gold represents warmth and success and high-quality.